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DigAI
Built in India for Indian Small Business

“We think a small business shouldn't need eleven tools to answer one customer.”

Built from the ground up in India for businesses that sell, consult, and build relationships on WhatsApp.

“Software shouldn’t feel like an impersonal American CRM translated into rupees. It should feel like an extension of how Indian entrepreneurs actually build trust — warm, instant, and right on WhatsApp.”
Indian boutique entrepreneur managing customer orders on WhatsApp

Priya’s Studio (Kochi)

Just now

UPI ₹3,400 confirmed · GST receipt sent automatically ✨

For Indian Merchants
The Story Behind DigAI

The day we watched an entrepreneur run 11 tabs just to sell one saree.

In late 2023, we sat beside business owners in Bengaluru, Mumbai, and Jaipur. We watched Priya, who designs handcrafted linens. Her customer discovery happened on Instagram ads. But from there, everything was broken:

1.An intern manually copied ad leads into Google Sheets twice a day.

2.Staff messaged customers from personal phones with no shared history.

3.Invoices were raised on a separate billing tool and manually matched to bank SMS.

4.High-intent buyers waited 6 hours for a response because of the chaos.

Software in the West assumes businesses communicate through cold email threads and credit card forms. In India, business happens over WhatsApp voice notes, UPI QR codes, and instant replies. We built DigAI so Indian merchants never lose a customer to fragmented tools again.

0%

Platform fees on UPI payments

1

Unified timeline per customer

26

Visual automation actions

The Transformation
Tab 1: Instagram Ads Leads CSVManual Sync
Tab 2: Personal Phone WhatsApp WebBans Risk
Tab 3: Google Sheets Copy-Paste TableLost Notes
D
DigAI Unified Customer OS
Everything Connected

Official WhatsApp Line

Multi-agent shared team inbox

Single Customer Record

Ad source, orders, past chats

Visual Canvas

26 drag-and-drop triggers

Direct UPI Receipts

Auto GST invoice on WhatsApp

Operating Philosophy

Our Four Principles

How we make product decisions, prioritize features, and build software for India.

01

India-First, WhatsApp-First

Conversations, Not Inboxes

Indian business does not happen inside cold email threads. It happens over instant voice notes, UPI QR codes, and WhatsApp messages. We build for the way Indian entrepreneurs and customers actually talk.

02

One Record Per Customer

Zero Fragmented Silos

When a customer contacts your team, every staff member should see the exact same history: their initial ad source, form answers, past purchases, and previous conversations, all on one unified timeline.

03

Automation You Can See

No Black Boxes

Automations must never feel like scary black boxes. Our 26-action visual canvas lets you trace every branch, inspect execution payloads, and pause or intervene whenever a human touch is needed.

04

Honest About What’s Not Built

Truth Over Marketing Soup

We never invent certifications, publish fake client logos, or pretend unbuilt features exist. If something is on our roadmap, we mark it Planned and let you vote on what gets coded next.

The Team

Real People Behind the Code

No fake stock photos or exaggerated headcounts. Real engineers and designers building in Bengaluru and Delhi NCR.

DigAI engineering and product team collaborating in Bengaluru

The DigAI product & engineering desk · Bengaluru, India

Why We Are Building DigAI

An open letter from our engineering desk

Every Indian business owner we spoke to was running their business on a precarious house of cards: leads arriving on Instagram ads, pasted into Google Sheets by a junior intern, messaged manually from someone’s personal WhatsApp, scheduled on an American calendar tool, and invoiced on a separate billing app.

When software is fragmented, customers slip through the cracks, teams burn out doing copy-paste data entry, and business owners lose sight of what is actually driving revenue.

DigAI exists to unify that entire chain under one roof — built specifically for Indian pricing, Indian payment gateways, and WhatsApp-first commerce. We are building for the long haul, with transparent engineering, honest statuses, and zero vendor lock-in.

The DigAI Engineering & Product Team

Bengaluru & Delhi NCR, India · Mon–Sat, 9:30–19:00 IST

hello@digai.in

Evolution & Direction

Where We're Going

A phased roadmap from multi-channel inbox to autonomous customer operations.

Phase 1

Unified Inbox & Fast Lead Capture

Unified team WhatsApp line and web chat bubble feeding a single shared inbox to eliminate missed leads.

Phase 2

Official Meta Cloud API & 26-Action Canvas

Direct Meta Graph API webhook subscription, approved interactive templates, and drag-and-drop workflow automation.

Phase 3

0% Platform Fee Invoicing & LMS

Direct Razorpay UPI payment links with automated GST receipts, plus member portals for digital courses.

Phase 4

Grounded Micro-Brains & Public Roadmap

Autonomous AI agents strictly grounded on private business documents, with public roadmap voting for community features.

Engineering Practice

How We Build

Real standards derived from how we construct, test, and deploy software.

Multi-Tenant Isolation in CI

Every API endpoint tests workspace row-level segregation automatically before merging. One customer’s data never bleeds into another’s.

Read security controls

Public Community Roadmap

We believe in extreme transparency. Planned features and in-progress modules are publicly visible for community voting.

View public roadmap

Weekly Production Shipping

No vaporware or annual release cycles. We ship improvements, bug fixes, and speed optimizations continuously.

Browse our changelog

Locations & Presence

Where We Are

No fake office towers. We collaborate across India’s premier technology hubs.

BengaluruMumbaiDelhi NCR {{LOCATIONS}}
Core Hours: Mon–Sat, 9:30–19:00 ISTDirect: hello@digai.in

Ready to build or partner with us?

Explore career opportunities or talk to our engineering team directly.